In the ever-evolving world of e-commerce, captivating product images are the linchpin of success. Ghost mannequin photos have become an indispensable tool for fashion brands, allowing them to showcase their garments with style and professionalism. In this article, we will delve into the world of ghost mannequin photography, guiding you through the process and its benefits.

What Are Ghost Mannequin Photos?

Ghost mannequin photos, also known as invisible mannequin photography, involve shooting garments on a mannequin and later removing the mannequin during photo editing. This technique creates a three-dimensional look, showcasing the clothing as if it were worn by an invisible model. It’s a game-changer for fashion brands aiming to present their products in the most appealing way.

The Advantages of Ghost Mannequin Photos

  1. Realistic Presentation: Ghost mannequin photos provide a lifelike representation of your clothing, giving customers a better idea of how it will fit and drape on their own bodies.
  2. Consistency: Maintaining a consistent style throughout your product catalog is crucial. Ghost mannequin photos offer a uniform look, making your website or catalog more appealing.
  3. Cost-Efficiency: Compared to hiring models and arranging complex photoshoots, ghost mannequin photography is more budget-friendly.
  4. Time-Saving: The process is faster, allowing you to list new products sooner and stay ahead of the competition.
  5. Increased Sales: High-quality, three-dimensional images attract more potential buyers, ultimately boosting your sales.

How to Create Ghost Mannequin Photos

  1. Equipment: You’ll need a good camera, a tripod, and a mannequin that fits the clothing you want to photograph.
  2. Lighting: Proper lighting is essential. Natural light or softbox lighting is recommended to avoid harsh shadows.
  3. Styling: Carefully dress the mannequin, ensuring the garment looks its best. Use clips or pins to achieve the desired fit.
  4. Camera Settings: Set your camera to a high resolution and a low ISO to capture fine details and reduce noise.
  5. Angles: Take photos from various angles to showcase the garment fully.
  6. Post-Production: This is where the “ghost” effect happens. Use photo editing software like Adobe Photoshop to combine multiple images and remove the mannequin.


1. Can I create ghost mannequin photos on my own?

Yes, you can. While professional photographers are recommended for the best results, you can start with DIY efforts and gradually improve your skills.

2. What is the ideal backdrop for ghost mannequin photos?

A plain, neutral-colored backdrop, such as white or gray, works best. It ensures that the focus remains on the clothing.

3. Are there any software alternatives to Adobe Photoshop for post-processing?

Yes, there are various software options, including GIMP, Pixlr, and Canva. Choose one that suits your skill level and budget.

4. How do I prevent wrinkles and creases in the clothing?

Before photographing the garment, use a steamer or iron to remove any wrinkles or creases. Proper styling is crucial to achieving a flawless look.

5. Are there any legal considerations when using ghost mannequin photos?

Make sure you have the right to use the photos, especially if they feature brand logos or trademarks. It’s essential to be aware of copyright and licensing issues.


Ghost mannequin photos are a powerful tool in the arsenal of any fashion brand. By showcasing your products in a realistic and appealing way, you can attract more customers and boost your sales. With the right equipment and a bit of practice, you can master the art of ghost mannequin photography and take your e-commerce game to the next level.

Incorporate these tips into your product photography strategy, and watch as your fashion business flourishes with professional, engaging ghost mannequin photos.

This page was last edited on 2 January 2024, at 10:00 am