In the fast-paced world of e-commerce, captivating product photography is a must. One technique that has gained immense popularity in recent years is “ghost mannequin photography.” This innovative approach allows products to appear as if they’re worn or displayed on a mannequin while actually being photographed without one. In this comprehensive guide, we’ll explore the art of ghost mannequin photography, its benefits, techniques, and how it can transform your product imagery into a selling powerhouse.

What is Ghost Mannequin Photography?

Ghost mannequin photography, often referred to as “invisible mannequin” or “hollow man” photography, is a specialized technique used to create product images that give the illusion of a garment being worn by an invisible model. This method involves photographing clothing from multiple angles and then using post-processing techniques to remove the mannequin, leaving only the garment to create a clean and seamless look.

Advantages of Ghost Mannequin Photography

Why choose ghost mannequin photography for your product images? Here are some compelling advantages:

  • Professional Appearance: It provides a sleek and professional look to your product images, enhancing your brand’s credibility.
  • Focus on Details: Without a model or mannequin, the focus is solely on the garment, allowing customers to see the product’s details, stitching, and fit.
  • Consistency: Ghost mannequin photography ensures consistency in product images, making your e-commerce site look polished and well-organized.
  • Cost-Efficient: It eliminates the need for hiring models, saving you money in the long run.

How to Achieve Ghost Mannequin Photography?

Discover the secrets of achieving ghost mannequin photography. Elevate your apparel visuals, create a seamless look, and captivate customers effortlessly.

a. Preparing Your Apparel

Ensure your garments are wrinkle-free and in perfect condition. Use pins and clips to adjust the fit and shape if needed.

b. Setting Up Your Studio

Create a dedicated photography area with a neutral, well-lit background. Use a mannequin specifically designed for ghost mannequin photography, often with removable parts.

c. Camera and Lighting

Invest in a quality camera with manual settings to have full control over exposure. Use diffused natural light or softbox lighting to avoid harsh shadows.

d. Shooting Techniques

Capture multiple shots of the garment from different angles, including front, back, and close-ups of details. Ensure consistent lighting throughout the shoot.

e. Post-Processing

Use image editing software like Adobe Photoshop to remove the mannequin and blend the multiple shots seamlessly. Pay attention to color correction, photo editing, retouching, and fine-tuning to achieve the desired effect.

Ghost Mannequin vs. Traditional Photography

Ghost mannequin photography offers distinct advantages over traditional photography:

  • Consistency: Ghost mannequin images have a consistent look, making your product catalog appear cohesive.
  • Focus on Details: It allows customers to closely inspect product details and fit without distractions.
  • Cost Savings: You can avoid the ongoing expense of hiring models for every product shoot.

However, traditional photography may still be suitable for certain scenarios where a specific model’s presence is essential for showcasing the product.

Common Mistakes to Avoid

Achieving ghost mannequin photography excellence requires attention to detail. Avoid these common mistakes:

  • Poor Lighting: Inadequate lighting can lead to uneven shadows and a less professional look.
  • Inconsistent Angles: Ensure all angles match seamlessly during post-processing.
  • Over-Retouching: Be cautious not to over-edit images, which can make them look unnatural.
  • Neglecting Detail Shots: Don’t forget to capture close-up shots of important details, like zippers or buttons.
  • Ignoring Wrinkles: Ensure garments are properly steamed or ironed to eliminate wrinkles.


Ghost mannequin photography is a game-changer for e-commerce businesses looking to elevate their product imagery. By mastering this technique, you can create polished, professional, and consistent visuals that draw customers in and drive sales. Remember that practice, attention to detail, and the right equipment will help you achieve stunning ghost mannequin images that showcase your products in the best possible light.

Frequently Asked Questions (FAQs)

What is the purpose of ghost mannequin photography?

The purpose of ghost mannequin photography is to create product images that showcase apparel without distractions, allowing customers to focus on the garment’s details and fit.

Can I achieve ghost mannequin photography with a smartphone?

While professional cameras are recommended, you can achieve satisfactory results with a smartphone that allows manual control over exposure settings. However, for optimal quality, a DSLR or mirrorless camera is preferred.

What type of apparel benefits the most from this technique?

Ghost mannequin photography is particularly effective for clothing with intricate details, such as collars, cuffs, or stitching. It is commonly used for shirts, dresses, jackets, and other garments.

Do I need professional photography skills to do this?

While professional photography skills are beneficial, you can learn the basics through online tutorials and practice. However, for top-tier results, consider hiring a professional photographer or retoucher.

What software is best for post-processing ghost mannequin images?

Adobe Photoshop is the industry-standard software for post-processing ghost mannequin images. It offers powerful tools for seamlessly removing mannequins and enhancing your product photos.

This page was last edited on 4 October 2023, at 6:00 am