In the world of e-commerce and fashion photography, creating captivating product images is essential. One technique that has gained immense popularity in recent years is ghost mannequin photography. This article serves as your complete guide to understanding ghost mannequins, their benefits, the photography process, and how to leverage this technique to showcase your products in the best light.

What is a Ghost Mannequin?

A ghost mannequin, also known as an invisible mannequin or hollow mannequin, is a specialized photography technique used to create the illusion that a garment is being worn by an invisible model. This technique involves combining multiple shots of a clothing item, both worn and flat, to remove the need for a visible model or mannequin in the final image.

Why is Ghost Mannequin Photography Important?

  • Highlighting Product Details: It allows customers to see the garment from multiple angles, showcasing its design, fit, and features.
  • Professionalism: Ghost mannequin photos provide a polished and consistent look, instilling trust in your brand.
  • Cost-Efficiency: Eliminates the need for hiring models for every product, reducing expenses.

The Ghost Mannequin Photography Process

Let’s see the ghost mannequin photography process:

Pre-Shoot Preparation:

  • Select appropriate clothing items and iron them to remove wrinkles.
  • Choose a neutral background to ensure the focus remains on the garment.
  • Set up proper lighting to avoid shadows and ensure accurate color representation.

On-Set Photography:

  • Dress the mannequin or lay the garment flat.
  • Take multiple shots from various angles, capturing the front, back, and details.
  • Ensure consistent lighting and camera settings for all shots.

Post-Production Editing:

  • Use photo editing software (e.g., Adobe Photoshop) to combine the images.
  • Remove the mannequin or model and any visible supports.
  • Edit and enhance the final image for color correction and consistency.

Tools and Equipment You Need

  • DSLR camera or a high-quality smartphone with a good camera
  • Tripod for stability
  • A ghost mannequin or mannequin alternative
  • Studio lighting setup
  • Photo editing software (e.g., Adobe Photoshop)

Tips for Successful Ghost Mannequin Photography

  • Use a high-resolution camera for detailed shots.
  • Maintain consistent lighting and background.
  • Capture multiple angles and close-ups for a comprehensive view.
  • Pay attention to garment positioning for a natural look.
  • Edit images meticulously for a seamless result.

Common Mistakes to Avoid

  • Inconsistent lighting and background.
  • Neglecting to capture crucial angles and details.
  • Rushing through post-production editing, resulting in unrealistic images.
  • Over-editing, which can distort the garment’s true appearance.

Applications of Ghost Mannequin Photography


Ghost mannequin photography is a powerful tool for showcasing your clothing and products in a professional and engaging way. By following the steps outlined in this guide, you can create stunning visuals that capture the attention of your customers, boost your brand’s image, and ultimately drive sales. Remember, practice and attention to detail are the keys to mastering this technique.


Can I use ghost mannequin photography for non-clothing products?

While it’s most commonly used for clothing, the technique can be adapted for other products, such as jewelry and accessories.

Do I need professional photography skills for ghost mannequin photography?

While professional skills can be beneficial, with practice and the right guidance, anyone can achieve great results.

How can I ensure color accuracy in ghost mannequin photos?

Use consistent lighting and color calibration tools to maintain accurate color representation.

What if I don’t have a mannequin? Can I still use ghost mannequin photography?

Yes, there are alternative methods, like using a wireframe or clothing stand, to achieve the same effect.

This page was last edited on 18 October 2023, at 12:00 am