In the world of e-commerce, presenting your clothing and fashion products in the most appealing manner is paramount. Your customers need to visualize how a particular garment will look on them, and that’s where invisible ghost mannequin photography comes into play. This technique, also known as ghost mannequin or hollow man photography, is a game-changer for fashion retailers, ensuring that their products stand out in the market. In this article, we will explore the concept of invisible ghost mannequins, how they work, and their significance in the fashion industry.

What is an Invisible Ghost Mannequin?

An invisible ghost mannequin is a photographic technique used to create the illusion that a piece of clothing is worn by an invisible model. The primary objective is to eliminate any distractions and solely focus on the clothing itself. This technique is particularly popular in the fashion industry for capturing products like dresses, shirts, blouses, and other clothing items.

How Does It Work?

  1. Photography Setup: Invisible ghost mannequin photography involves two key elements: a mannequin and a talented photographer. A mannequin, often referred to as a “ghost mannequin,” is a tailored, well-fitting body form used to display clothing. The photographer positions the mannequin and clothing in the desired pose.
  2. Initial Photographs: The photographer takes multiple shots of the clothing on the mannequin from various angles. These images are captured with the intention of combining them later in post-production.
  3. Post-Production Magic: The real wizardry happens during post-production. Skilled graphic designers use specialized software to remove the mannequin from the images and combine the clothing shots to create a seamless, ghost-like effect. They carefully edit, retouch, and blend the images to make the clothing appear as if it is floating on an invisible model.
  4. Final Result: The end result is a stunning, realistic image of the clothing, free from any distractions. The product appears to be worn by an invisible model, allowing customers to see it from every angle, just as they would if they were in a physical store.

The Significance of Invisible Ghost Mannequins

  1. Enhanced Visual Appeal: Invisible ghost mannequin photography gives your clothing a professional and sleek appearance, making it more appealing to potential customers.
  2. Better Product Display: It allows customers to see the clothing from all angles, helping them make informed purchasing decisions.
  3. Cost-Efficiency: It eliminates the need for hiring models, which can be expensive, especially for small businesses.
  4. Consistency: Ghost mannequin photography ensures a consistent look across your product images, enhancing brand identity.
  5. Increased Sales: When customers can see the product clearly, they are more likely to make a purchase.


Q1: Can I do invisible ghost mannequin photography on my own?

A1: While it’s technically possible, achieving professional-quality results usually requires the skills of a trained photographer and a graphic designer. It’s advisable to hire photo editors for this task.

Q2: Is invisible ghost mannequin photography limited to clothing?

A2: No, this technique can also be applied to accessories, such as jewelry, handbags, and eyewear, to create a visually consistent and appealing product catalog.

Q3: Does invisible ghost mannequin photography require expensive equipment?

A3: While professional equipment can enhance the quality of the images, it’s not always necessary. Skilled photographers can achieve great results with mid-range camera gear.

Q4: How can I find a reliable photographer and graphic designer for this work?

A4: You can search for experienced photographers and graphic designers online, check their portfolios, and read reviews from previous clients to ensure you’re making the right choice.

Q5: What is the average cost of invisible ghost mannequin photography services?

A5: The cost can vary depending on factors like the number of products, complexity, and the expertise of the professionals you hire. It’s best to request quotes from different providers.


Invisible ghost mannequin photography is a must-have technique for any fashion retailer looking to make a lasting impression in the digital marketplace. It enhances the visual appeal of your products, boosts customer confidence, and ultimately leads to increased sales. To achieve the best results, consider partnering with experienced professionals who can create captivating, ghostly images that set your products apart from the competition. Elevate your brand’s presence and captivate your customers with this ingenious photography method.

This page was last edited on 22 February 2024, at 9:49 am