In the world of fashion and e-commerce, presenting your clothing in the most appealing way is crucial. One technique that has gained popularity for showcasing apparel is the “ghost mannequin shot.” This unique photography style creates a 3D effect that makes clothing appear as if it’s being worn by an invisible model. In this article, we’ll delve into the world of ghost mannequin shots, offering you a comprehensive guide on how to create them and answer some frequently asked questions.

What Are Ghost Mannequin Shots?

Ghost mannequin shots, also known as invisible mannequin or hollow man photography, are a technique used to showcase clothing without the need for a live model. The final image gives the illusion that an invisible model is wearing the clothing, as the mannequin or dummy is removed using image editing in post-production. This technique has become immensely popular in the fashion industry, as it offers a way to present clothing in a professional and engaging manner.

The Art of Creating Ghost Mannequin Shots

Creating ghost mannequin shots involves several key steps, each crucial to achieving that seamless, floating look:

1. Selecting the Right Mannequin:
Choose a high-quality mannequin that fits the size and shape of the clothing you’re photographing. It’s essential to ensure a snug fit to avoid unwanted wrinkles.

2. Properly Dressing the Mannequin:
Dress the mannequin with the garment you want to photograph, making sure it’s well-fitted and any tags or labels are hidden from view.

3. Setting Up the Studio:
Use soft, even lighting to eliminate harsh shadows. Position the mannequin in a way that highlights the key features of the clothing, such as the neckline or sleeve details.

4. Capturing the Initial Photos:
Take multiple shots of the clothing from different angles, making sure to photograph both the front and back. Keep the camera at the same height as the mannequin.

5. Image Post-Processing:
This is where the magic happens. Using photo editing software like Adobe Photoshop, you’ll blend the images, removing the mannequin while preserving the shape of the clothing. Pay close attention to fine details like seams and buttons.

6. Final Touches:
After the mannequin is removed, make any necessary adjustments, like correcting colors or enhancing the overall look of the garment. Always aim for a natural appearance.


Q1: Do I need specialized equipment for ghost mannequin photography?
A1: While professional equipment can enhance the quality of your images, it’s not mandatory. A good camera, suitable lighting, and photo editing software are the essentials.

Q2: What are the advantages of using ghost mannequin shots for my clothing brand?
A2: Ghost mannequin shots provide a clean and professional look, allowing customers to focus on the clothing’s details, fit, and style. They also save time and costs compared to traditional model photography.

Q3: Can I edit ghost mannequin shots on my own, or should I hire a professional?

A3: With the right software and some practice, you can edit ghost mannequin shots yourself. However, for impeccable results, hiring a professional photo editor is a smart choice.

Q4: Are there any ethical concerns with ghost mannequin shots in the fashion industry?

A4: Some argue that ghost mannequin shots contribute to unrealistic body standards. To address this, consider including images of real people wearing the clothing in addition to ghost mannequin shots.


Ghost mannequin shots are a powerful tool for fashion brands and e-commerce businesses looking to showcase their clothing in a professional and appealing manner. By following the steps outlined in this guide and keeping these frequently asked questions in mind, you can effectively use this technique to enhance your brand’s online presence and engage your customers.

Remember that while ghost mannequin shots offer many benefits, it’s essential to maintain transparency and ethical standards in the fashion industry, especially concerning body image and representation.

This page was last edited on 3 January 2024, at 12:00 pm