In the world of e-commerce and fashion photography, creating stunning product images is crucial. One technique that has gained immense popularity is ghost mannequin photography. If you’ve been searching for a solution that allows you to showcase your clothing without the need for a physical model or mannequin, you’re in the right place. In this comprehensive guide, we’ll delve into the world of ghost mannequin photography, how it can be done for free, and address some common questions about this innovative technique.

What is Ghost Mannequin Photography?

Ghost mannequin photography, also known as invisible or hollow mannequin photography, is a technique used to create 3D-like product images without a visible model or mannequin. The final result is a garment that appears to be worn or fitted on an invisible figure, showcasing the item’s shape, fit, and style.

Why is Ghost Mannequin Photography Important?

Ghost mannequin photography offers several benefits to online retailers and fashion brands:

  1. Cost-Efficiency: You can avoid hiring models and renting studio space, reducing photography expenses.
  2. Consistency: Maintaining a consistent style for your product images is easier without variations in body type or poses.
  3. Focus on the Product: Your customers can concentrate on the product itself, without distractions.
  4. Enhanced Detail: Ghost mannequin photography allows you to highlight specific features, such as collars, cuffs, and seams.
  5. Professionalism: It gives your brand a professional, polished look.

How to Achieve Ghost Mannequin Photography for Free?

Believe it or not, you can achieve ghost mannequin photography without the need for expensive equipment or software. Here’s a step-by-step guide to get you started:

  1. Camera Setup: Use a high-quality digital camera or a smartphone with a decent camera to take your photos.
  2. Good Lighting: Ensure you have even, natural lighting. Place your product near a window or use softbox lights.
  3. Mannequin and Clothing: You’ll need a mannequin and the clothing item you want to photograph. Make sure the mannequin fits the item well.
  4. Tripod: Use a tripod to keep your camera stable and at the same height for all photos.
  5. Positioning: Dress the mannequin and position it in front of a neutral background.
  6. Photography: Take photos from different angles, making sure to capture all the details of the clothing.
  7. Editing: Use free photo editing software like GIMP or online tools like Canva to combine the photos and remove the mannequin. This creates the “ghost” effect.
  8. Touch-Up: Fine-tune the image for color correction, sharpness, and any other enhancements you desire.
  9. Export: Save the final image in the desired format for your website or online store.


1. Do I need professional equipment for ghost mannequin photography?

Not necessarily. While professional equipment can improve the quality of your photos, you can achieve great results using a good camera or smartphone, along with proper lighting and some basic editing software.

2. Can I achieve ghost mannequin photography for free?

Yes, you can. By following the steps outlined in this guide, you can create ghost mannequin photos without incurring additional costs.

3. Is ghost mannequin photography suitable for all types of clothing?

Ghost mannequin photography works well for most types of clothing, especially for items like shirts, dresses, and outerwear. However, it may not be ideal for very loose or highly textured garments.

4. Can I outsource ghost mannequin photography services?

Yes, many professional photographers and retouching services offer ghost mannequin photography. It’s an option if you want high-quality results without doing it yourself.


Ghost mannequin photography is an excellent technique for showcasing clothing and products in a professional, visually appealing manner. With the right approach, you can achieve stunning results without the need for expensive equipment. By following the steps outlined in this guide, you can create ghost mannequin photos for free and make your online store or fashion brand stand out from the competition. So, go ahead and embrace this cost-effective, efficient, and eye-catching photography technique.

Have more questions about ghost mannequin photography? Feel free to ask, and we’ll provide the answers you need!

This page was last edited on 4 January 2024, at 2:00 am