Ghost mannequin photography, also known as invisible mannequin photography, has become a vital technique in the ecommerce industry. This guide aims to provide an in-depth understanding of ghost mannequin ecommerce, covering all essential aspects to help you leverage this technique for your online store.

What is Ghost Mannequin Photography?

Ghost mannequin photography is a post-production technique used in fashion ecommerce. It involves taking photos of clothing on a mannequin, then digitally removing the mannequin in editing software. This creates the effect of the clothing being worn by an invisible person, showcasing the product without distractions.

Benefits of Ghost Mannequin Photography

  1. Professional Appearance: Creates a clean, professional look that highlights the product.
  2. Increased Sales: Products displayed clearly tend to have higher sales.
  3. Consistency: Offers a uniform look across the catalog.
  4. Detail Display: Allows customers to see the fit and shape of the clothing better than flat lays.

How to Create Ghost Mannequin Images

Creating ghost mannequin images involves several steps, from photography to editing. Here’s a detailed guide:

Equipment Needed

  1. Mannequin: Choose a mannequin that fits the style of your clothing.
  2. Camera: A DSLR or mirrorless camera with good resolution.
  3. Lighting: Softbox lights or continuous lighting for even illumination.
  4. Tripod: To keep the camera steady and ensure consistent shots.
  5. Software: Photoshop or similar editing software.

Photography Process

  1. Setup: Place the mannequin in a well-lit area with a neutral background.
  2. Dress the Mannequin: Ensure the clothing is properly fitted and free of wrinkles.
  3. Photograph the Front: Take multiple shots from the front.
  4. Photograph the Back and Inner Tags: Capture the back and any inner details separately.

Editing Process

  1. Upload Photos: Transfer the photos to your computer.
  2. Open in Editing Software: Use Photoshop or similar tools.
  3. Remove the Mannequin: Use layers and masks to remove the mannequin.
  4. Combine Images: Merge the front, back, and inner details to create a complete view.
  5. Finalize: Adjust lighting and colors for a natural look.

Best Practices for Ghost Mannequin Photography

To achieve the best results, follow these best practices:

  1. Consistent Lighting: Use the same lighting setup for all products.
  2. Proper Fitting: Ensure the clothing fits the mannequin well.
  3. High Resolution: Use high-resolution images for better detail.
  4. Background: Use a plain background to avoid distractions.
  5. Angles: Capture multiple angles for a comprehensive view.

SEO Tips for Ghost Mannequin Ecommerce

Optimizing your ghost mannequin images and product pages for SEO is crucial for better visibility and rankings.

Keyword Research

  1. Primary Keywords: Identify the main keywords like “ghost mannequin photography” and “invisible mannequin”.
  2. Long-tail Keywords: Use specific phrases like “how to create ghost mannequin effect” or “best practices for ghost mannequin ecommerce”.

On-Page SEO

  1. Title Tags: Include primary keywords in title tags.
  2. Meta Descriptions: Write compelling meta descriptions with keywords.
  3. Alt Text: Use descriptive alt text for images.
  4. Content Optimization: Include keywords naturally in your content.

Technical SEO

  1. Image Optimization: Compress images for faster loading.
  2. Mobile Friendly: Ensure your site is mobile-optimized.
  3. Site Speed: Improve loading times with optimized images and caching.

Common Challenges and Solutions

Wrinkles and Fit Issues

  • Solution: Use steamers and ensure proper fitting during the shoot.

Mannequin Removal Difficulties

  • Solution: Practice using editing tools and consider hiring a professional editor if needed.

Maintaining Consistency

  • Solution: Use a standard setup and process for all product shoots.


What is ghost mannequin photography?

Ghost mannequin photography involves photographing clothing on a mannequin and digitally removing the mannequin to create the illusion that the clothes are floating.

Why is ghost mannequin photography important for ecommerce?

It provides a professional, distraction-free presentation of products, helping to increase sales by allowing customers to see the clothing clearly.

What equipment do I need for ghost mannequin photography?

You will need a mannequin, a high-resolution camera, proper lighting, a tripod, and photo editing software like Photoshop.

How can I optimize ghost mannequin images for SEO?

Use keyword-rich titles, alt texts, compress images for faster loading, and ensure your site is mobile-friendly.


Ghost mannequin photography is an essential technique for fashion ecommerce, offering a professional and appealing way to present clothing products. By following the steps and best practices outlined in this guide, you can create high-quality ghost mannequin images that enhance your online store’s appearance and drive sales. Don’t forget to optimize your images and pages for SEO to maximize your reach and impact in the competitive ecommerce market.

This page was last edited on 7 July 2024, at 4:35 pm