Have you ever stumbled upon an online clothing store and noticed the images of clothes appearing as if they are being worn by invisible models? This eerie, yet incredibly popular technique is known as the “Ghost Mannequin Effect,” and it’s used extensively in the fashion industry to display clothing without the distraction of a model or mannequin. In this article, we will delve into what the ghost mannequin effect is, why it’s used, and how to remove it to create captivating, professional product images.

What is the Ghost Mannequin Effect?

The ghost mannequin effect is a photography and photo editing technique used to create images that make clothing appear as if it’s being worn by an invisible mannequin or model. This method involves taking two or more photographs: one with the clothing on a mannequin or model and another of the clothing’s interior, showing tags, seams, and labels. Photo editing software is then used to combine these images, creating a seamless look that eliminates any distractions and focuses on the clothing itself.

Why is the Ghost Mannequin Effect Used?

  1. Highlighting the Product: The primary goal of the ghost mannequin technique is to direct the viewer’s attention solely to the clothing being sold. Without the distraction of a model, shoppers can evaluate the product more effectively.
  2. Consistency: Using the same invisible model for all clothing items maintains a consistent look and feel throughout an online store, making it more visually appealing.
  3. Professionalism: High-quality, ghost mannequin images give your brand a professional and polished appearance, enhancing trust with potential customers.
  4. Time and Cost-Effective: It is often more convenient and affordable than hiring models for every product, and it can be done at any time.

How to Remove Ghost Mannequin Effect

Removing the ghost mannequin effect requires some technical skills and image editing software. Here is a step-by-step guide on how to do it:

Step 1: Equipment and Photography

  • Equip a mannequin with the clothing and position it as needed.
  • Capture multiple photographs of the clothing from various angles.
  • Take separate shots of the clothing’s interior, including tags and labels.

Step 2: Image Selection

  • Choose the best images for the exterior and interior of the clothing.
  • Make sure the angles and lighting match for a seamless edit.

Step 3: Image Editing

  • Open the selected images in image editing software like Adobe Photoshop.
  • Use the “layer” feature to combine the two images.
  • Erase the parts of the exterior image to reveal the interior, creating a seamless look.
  • Adjust brightness, contrast, and color to ensure uniformity.

Step 4: Save and Export

  • Save the edited image in the desired format (JPEG or PNG) and size for online use.


1. Can I achieve the ghost mannequin effect with a smartphone?

Yes, you can capture the necessary images with a smartphone, but professional editing software like Adobe Photoshop is recommended for the post-production process to ensure high-quality results.

2. Are there any online tools for removing the ghost mannequin effect?

Yes, there are online tools and software that can help with this, such as Pixlr, Fotor, and Clipping Magic. However, professional software provides more control and better results.

3. What are the best practices for achieving a flawless ghost mannequin effect?

To achieve the best results, use a mannequin that fits the clothing well, pay attention to lighting to reduce shadows, and ensure the interior shots capture all necessary details.

4. Do I need professional training to edit ghost mannequin images?

While professional training can be beneficial, there are many online tutorials and courses that can help you learn the necessary skills for ghost mannequin image editing.

5. Is the ghost mannequin effect suitable for all clothing types?

The ghost mannequin effect is most commonly used for clothing items with a defined structure, like shirts, dresses, and pants. It may not be as effective for items like scarves or accessories.


The ghost mannequin effect is a powerful tool in the world of e-commerce, helping to present clothing in a clean, professional, and consistent manner. By following the steps outlined in this guide, you can achieve high-quality images that remove the ghost mannequin effect and captivate your online audience. Embrace this technique to enhance your brand’s image and boost your product sales.

If you have any more questions or need further assistance, feel free to reach out to us for expert guidance on achieving the ghost mannequin effect.

This page was last edited on 3 January 2024, at 10:00 am