When it comes to showcasing apparel in your online store or marketing materials, high-quality photography is essential. Ghost mannequin clothing photography is a popular technique used by e-commerce businesses and fashion brands to create professional and attractive product images. In this article, we’ll explore the ins and outs of ghost mannequin clothing photography, offering valuable insights, tips, and techniques to help you master this art and enhance your online presence.

What is Ghost Mannequin Clothing Photography?

Ghost mannequin photography, also known as invisible mannequin photography, is a technique that creates a 3D effect in clothing images. It gives the illusion that a mannequin or model is wearing the clothing, even though they are not visible in the final shot. This technique is commonly used in the fashion industry to display apparel in an aesthetically pleasing and lifelike manner.

The Benefits of Ghost Mannequin Photography

There are 3 main benefits to ghost mannequin photo editing, including the following:

1. Increased Conversion Rates

E-commerce businesses that employ ghost mannequin photography often experience higher conversion rates. When customers can see how clothing fits and drapes on an invisible mannequin, it becomes easier for them to visualize themselves wearing the product.

2. Cost-Effective

Compared to hiring models for every product photoshoot, ghost mannequin photography is a cost-effective solution. It saves time and resources while maintaining a consistent look for your online store.

3. Professional and Consistent Look

Using this technique ensures a consistent and professional appearance for your product images. It also eliminates distractions that models or visible mannequins might introduce, keeping the focus solely on the clothing.

How to Execute Ghost Mannequin Photography Successfully

Follow these steps for successfully implementing your ghost mannequin strategy.

1. Equipment and Setup

  • Use a high-quality camera with a tripod to ensure stable shots.
  • Use proper lighting to eliminate shadows and highlight the clothing’s details.
  • Invest in a ghost mannequin, which is a specialized mannequin designed for this purpose.

2. Clothing Preparation

  • Steam or iron clothing to remove wrinkles and imperfections.
  • Use clips or pins to adjust the clothing’s fit on the mannequin.
  • Ensure that labels and tags are not visible.

3. Photography and Editing

  • Take photos from multiple angles to capture all details.
  • Shoot a reference image without the clothing for later editing.
  • Combine the reference image with the clothing shots using photo editing software to create the ghost effect.

4. Consistency is Key

  • Maintain a consistent style for all your product images, including angles and lighting.
  • Pay attention to details, like aligning buttons, zippers, and seams.


Q1: What types of clothing benefit the most from ghost mannequin photography?

A1: Ghost mannequin photography is most effective for clothing with structure, like dresses, blouses, suits, and jackets. It allows customers to see how these items fit and hang on a body.

Q2: Is it possible to create ghost mannequin images without professional photography equipment?

A2: While professional equipment is recommended, it’s possible to achieve good results with a high-end smartphone camera and basic lighting setup. However, for the best results, professional gear is advisable.

Q3: Are there any special considerations for shooting transparent or sheer clothing?

A3: Transparent or sheer clothing can be challenging, but it’s still possible with careful lighting and photo editing. Ensure that the mannequin or form beneath the clothing is not visible, and make necessary adjustments during post-processing.

Q4: Can I use ghost mannequin photography for accessories and footwear?

A4: Ghost mannequin photography is primarily designed for clothing, but it can also be adapted for accessories and footwear to create a 3D effect. However, these items may require different mannequin types and techniques.


Ghost mannequin clothing photography is an invaluable tool for showcasing your apparel products professionally and consistently. By following the techniques and tips outlined in this article, you can enhance your online store, capture your customers’ attention, and drive sales. Invest in the right equipment, pay attention to the details, and refine your editing skills to create stunning ghost mannequin photos that make your clothing items truly shine.

This page was last edited on 3 January 2024, at 12:00 am