The term “ghost dummy” takes on a new meaning in the world of retail and fashion, where it refers to ghost mannequins. These ethereal figures play a crucial role in showcasing clothing and accessories, blending the tangible with the spectral. In this article, we will unravel the mysteries of ghost dummies, exploring their origin, significance, and their role in the fashion industry.

What is a Ghost Dummy (Mannequin)?

In the retail world, a ghost dummy, commonly known as a ghost mannequin, is a specialized mannequin designed to give the illusion that a garment is being worn without any visible support. These mannequins consist of detachable parts that can be seamlessly edited out in post-production, creating a “ghostly” effect that highlights the clothing’s fit and design.

Origins and Cultural Significance

The concept of ghost dummies in the fashion industry originated from the need to showcase clothing in a visually appealing and realistic manner. As online shopping became more prevalent, retailers sought innovative ways to display their products, leading to the development of these ghost mannequins. Their cultural significance lies in the evolution of visual merchandising and the demand for more immersive online shopping experiences.

Common Depictions

Ghost mannequins come in various forms, designed to cater to different types of clothing. From full-body mannequins to partial forms for specific garments like tops and bottoms, these dummies are an integral part of the fashion photography and e-commerce landscape. The photo editing process seamlessly removes the parts of the mannequin not needed, creating a professional and visually appealing final product.


Why are ghost mannequins used in the fashion industry?
Ghost mannequins are used to create a lifelike appearance for clothing in photographs. By seamlessly removing the mannequin in post-production, the focus remains solely on the garment, allowing customers to better visualize the fit and design.

Are ghost dummies only used for clothing photography?
While ghost mannequins are primarily used for clothing photography, they also find applications in product presentations for accessories like jewelry and bags, providing a clean and distraction-free visual context.

How are ghost mannequins created?
Ghost mannequins are typically constructed with detachable parts that can be easily edited out in post-production. Photographers capture images with the mannequin wearing the clothing, and then the editing process seamlessly removes any unnecessary parts.

Are ghost dummies cost-effective for retailers?
While the initial investment in ghost mannequins may be higher than traditional mannequins, the long-term benefits, including enhanced product presentation and increased sales, often make them a cost-effective choice for retailers.


Ghost dummies, in the form of ghost mannequins, have revolutionized the way clothing is presented in the fashion industry. As we demystify their origins and understand their role in creating captivating visual content, it becomes clear that these ethereal figures are not just placeholders – they are integral to shaping the future of online retail experiences.

This page was last edited on 20 February 2024, at 6:02 pm