In the dynamic world of e-commerce, captivating product photography is a non-negotiable element for attracting customers and driving sales. If you find yourself asking, “What should I charge for product photography?” you’re not alone. Determining the right pricing strategy involves considering various factors to ensure that your skills and efforts are adequately compensated. In this article, we’ll guide you through the process of setting a fair and competitive rate for your product photography services.

Factors Influencing Product Photography Pricing:

1. Experience and Skill Level:

  • Seasoned photographers often charge more due to their expertise.
  • Your skill level and portfolio play a crucial role in establishing credibility.

2. Type of Products:

  • Different products require distinct approaches. Complex or delicate items may require more time and effort.
  • Consider the size, texture, and reflective properties of the products.

3. Location and Travel:

  • If you’re required to travel to a client’s location, factor in travel expenses.
  • Urban areas might command higher rates compared to rural settings.

4. Equipment and Editing:

5. Usage Rights:

  • Determine how the client intends to use the images (e.g., online, print, advertising).
  • Charge accordingly for commercial usage rights.

6. Market Rates:

  • Research market rates in your region to ensure your prices are competitive.
  • Be cautious not to undervalue your services.

Setting Your Product Photography Rates:

Now that we’ve explored the factors influencing pricing, let’s discuss how to establish your rates:

1. Calculate Your Costs:

  • Consider your time, equipment costs, software subscriptions, and any other expenses.
  • Don’t forget to account for overhead, including utilities and studio space.

2. Determine Your Desired Income:

  • Decide on an hourly rate that aligns with your financial goals.
  • Factor in the number of billable hours you can realistically commit to each week.

3. Consider Market Demand:

  • Assess the demand for product photography in your area.
  • Adjust your rates based on the level of competition and client demand.

4. Offer Packages:

  • Create tiered packages that cater to different client needs.
  • This allows flexibility for clients with varying budgets.


How do I justify my pricing to clients?

Clearly communicate the value of your expertise, emphasizing the quality of your work and the positive impact it can have on their business.

Should I charge per hour or per project?

Both approaches have merits. Charging per hour ensures you’re compensated for your time, while per-project pricing provides transparency for clients.

What if the client has a limited budget?

Consider offering scaled-down packages or negotiating on certain aspects while maintaining the overall quality of your service.

How often should I reassess my pricing?

Regularly review your pricing to ensure it aligns with your experience level, market demand, and any changes in your business expenses.


Determining what to charge for product photography is a personalized process that involves considering your skills, market demand, and the unique requirements of each project. By carefully evaluating these factors and communicating the value of your services, you can establish a fair and competitive pricing structure that benefits both you and your clients.

This page was last edited on 17 January 2024, at 10:00 am