Unlayer has steadily gained popularity among digital marketers, developers, and businesses for its intuitive drag-and-drop design tools. In this comprehensive Unlayer review, we’ll explore what makes this email and page builder platform stand out, the different types of templates it offers, key features, use cases, pricing, pros and cons, and answer common questions at the end.

What is Unlayer?

Unlayer is a user-friendly drag-and-drop editor primarily designed for building responsive email templates and landing pages without writing code. It can be embedded into your SaaS product or used directly through its online platform. Whether you’re a solo entrepreneur or part of a large team, Unlayer offers a collaborative and efficient way to create engaging designs.

Key Features of Unlayer

1. Drag-and-Drop Editor

Unlayer’s main strength lies in its smooth, intuitive editor that lets users arrange content blocks easily. You can add images, text, buttons, and social icons without touching HTML.

2. Custom Tools and Blocks

You can create custom tools and content blocks tailored to your brand. These can be reused across templates and shared with your team.

3. Responsive Design

All templates are mobile-optimized by default, ensuring emails and pages look great on any device.

4. Collaboration Tools

Multiple users can edit and comment in real-time, making it ideal for teams working on email marketing campaigns together.

5. HTML Export and Integration

You can export your designs as HTML or integrate them into CRMs, ESPs, or marketing platforms using Unlayer’s SDK.

6. Personalization and Dynamic Content

Unlayer supports dynamic content and personalization tags, helping improve engagement through tailored messaging.

7. Template Management

Users can save and organize templates in folders, and admins can manage user access, which is great for agencies and enterprises.

Types of Templates Offered by Unlayer

Unlayer provides a wide variety of professionally designed templates tailored to different needs:

Email Templates

  • Newsletters
  • Product launches
  • Promotional offers
  • Event invitations
  • Transactional emails

Landing Page Templates

  • Lead capture pages
  • Webinar sign-ups
  • Product showcase pages
  • Thank you pages
  • E-commerce pages

All templates are editable and optimized for both desktop and mobile viewing.

Who Should Use Unlayer?

Unlayer is ideal for:

  • SaaS companies looking to embed an email or page builder into their product
  • Marketers and agencies managing multiple brands or campaigns
  • Developers who want to offer a WYSIWYG editor in their applications
  • E-commerce businesses that need quick, beautiful emails and landing pages

Unlayer Review: Pros and Cons

Pros

  • No coding required
  • Extensive customization capabilities
  • Responsive by default
  • Easy team collaboration
  • Supports custom tools and integrations
  • Affordable pricing for businesses of all sizes

Cons

  • Some advanced features require a paid plan
  • Limited analytics and automation features compared to full-fledged email marketing platforms
  • May require developer support for deep customization and SDK integration

Pricing Overview

Unlayer offers three main pricing tiers:

Free Plan

    • Basic drag-and-drop editor
    • Limited templates
    • No branding removal

    Pro Plan (starting from approx. \$15/month)

      • Unlimited templates
      • Custom tools and blocks
      • Brand removal
      • Priority support

      Embed Plan (custom pricing)

        • Designed for developers/SaaS companies
        • SDK access for embedding editor
        • Full API access
        • White-labeling and SSO support

        Use Cases

        Email Campaigns

        Create marketing emails in minutes using ready-made templates, then export HTML for any platform.

        Embeddable Editor

        Add Unlayer as a plug-and-play editor inside CRMs, ESPs, and SaaS tools with full customization options.

        Page Building

        Design responsive web pages without writing code, ideal for time-sensitive marketing campaigns or product launches.

        Frequently Asked Questions (FAQs)

        What is Unlayer used for?

        Unlayer is primarily used to create responsive email templates and landing pages through a drag-and-drop editor. It’s useful for marketers, developers, and SaaS platforms.

        Is Unlayer free?

        Yes, Unlayer offers a free plan with basic features. For advanced features like custom blocks and white-labeling, you’ll need a paid plan.

        Can I embed Unlayer in my own app?

        Yes. With the Unlayer Embed plan, developers can embed the editor directly into their web applications using the SDK.

        Is coding knowledge required to use Unlayer?

        No coding is required for most users. However, developers may benefit from Unlayer’s customization features for deeper integration.

        Does Unlayer work with email marketing platforms?

        Yes. You can export HTML code from Unlayer and use it in platforms like Mailchimp, Sendinblue, ActiveCampaign, and others.

        Can I use Unlayer to build landing pages?

        Yes. Unlayer supports responsive landing page creation and offers various templates optimized for conversions.

        How secure is Unlayer for business use?

        Unlayer offers enterprise-grade security and compliance features, especially for those on its Embed plan.

        Final Verdict: Is Unlayer Worth It?

        In this Unlayer review, we’ve covered everything from features to pricing and usability. Unlayer stands out as a powerful, flexible, and user-friendly design tool for email and web page creation. Whether you’re a marketer looking for a fast way to produce content or a developer integrating a design tool into your app, Unlayer delivers both ease of use and customization.

        Its free version is generous enough for beginners, while its premium offerings provide deep functionality for businesses and SaaS platforms. If you need a scalable, customizable drag-and-drop editor, Unlayer is a solid investment.

        This page was last edited on 18 May 2025, at 12:31 pm