Ghost mannequin photography, also known as invisible mannequin photography, is a technique used in product photography to create the illusion that clothing is being worn by an invisible person. This guide will provide you with a comprehensive understanding of ghost mannequin photography, from preparation to final edits, ensuring your product images stand out and attract potential customers.

What is Ghost Mannequin Photography?

Ghost mannequin photography involves photographing clothing on a mannequin and then digitally removing the mannequin in post-production. This creates a hollow man effect that showcases the product in a realistic yet professional manner.

Benefits of Ghost Mannequin Photography

  • Professional Appearance: Provides a clean, polished look.
  • Increased Sales: High-quality images can boost conversions.
  • Consistency: Offers a uniform appearance across product listings.

Preparing for Ghost Mannequin Photography

1. Choosing the Right Mannequin

The mannequin should match the size and shape of the clothing. Consider using mannequins with detachable parts to simplify the editing process.

2. Setting Up the Studio

Ensure your studio is well-lit and equipped with a neutral background to minimize post-production editing. Softbox lights and a seamless backdrop are recommended.

3. Selecting Camera Equipment

Use a high-resolution camera with a good quality lens. A tripod is essential to maintain consistency across shots.

4. Styling the Clothing

Ensure the clothing is clean, steamed, and fits well on the mannequin. Use pins and clips to adjust the fit where necessary.

Shooting Techniques

1. Positioning the Mannequin

Place the mannequin centrally in front of the camera. Make sure the entire garment is visible and in focus.

2. Camera Settings

Use a high aperture (f/8 or higher) to ensure the entire product is in focus. Set a low ISO to reduce noise and maintain image quality.

3. Capturing Different Angles

Photograph the product from multiple angles to provide a comprehensive view. Include front, back, side, and close-up shots of unique features.

Post-Production Editing

1. Background Removal

Use photo editing software like Adobe Photoshop to remove the mannequin and background. The Pen Tool is useful for precise cutting.

2. Adding the Inner Neck

Photograph the inner neck separately and merge it with the main image to create the ghost effect. Align the layers carefully to maintain realism.

3. Final Touches

Adjust the brightness, contrast, and color balance. Remove any blemishes and ensure the edges of the clothing are smooth.

Tips for Effective Ghost Mannequin Photography

1. Use High-Quality Equipment

Invest in good lighting and camera equipment to capture clear, high-resolution images.

2. Pay Attention to Detail

Ensure the clothing is perfectly styled and free from wrinkles or imperfections.

3. Consistency is Key

Maintain uniform lighting and camera settings for a cohesive look across your product listings.

4. Master Editing Techniques

Learn advanced editing skills to seamlessly remove the mannequin and enhance the final image.

Common Mistakes to Avoid

1. Inadequate Lighting

Poor lighting can result in low-quality images that require extensive editing.

2. Overlooking Details

Neglecting to style the clothing properly can detract from the professional appearance.

3. Rushing the Editing Process

Hasty editing can leave visible traces of the mannequin, diminishing the ghost effect.


What is ghost mannequin photography?

Ghost mannequin photography is a technique used to create the illusion of clothing being worn by an invisible person by digitally removing the mannequin in post-production.

Why is ghost mannequin photography important?

This technique provides a clean, professional look that can enhance the visual appeal of products, leading to increased sales and customer engagement.

What equipment is needed for ghost mannequin photography?

Essential equipment includes a high-resolution camera, a suitable mannequin, good lighting, a neutral background, and photo editing software.

How do I remove the mannequin in post-production?

Use photo editing software like Adobe Photoshop to carefully cut out the mannequin using tools like the Pen Tool, and then blend the inner neck of the garment to complete the ghost effect.


Ghost mannequin photography is an invaluable technique for creating professional and appealing product images. By following these tips and guidelines, you can enhance the visual appeal of your clothing products, leading to increased customer interest and sales. Remember, attention to detail and quality equipment are key to achieving the best results. Happy photographing!

This page was last edited on 8 July 2024, at 4:08 pm