Digital agency photo editing is an essential part of an agency’s service. Know the importance of photo retouching for digital agencies, the types of agencies that need image post-processing, digital agency trends followed, and digital agency photo editing tools.

Promoting a business online and offline requires good-quality images. So, digital agency photo retouching helps satisfy clients with top-notch visuals after photography. Are you interested in knowing more about image editing for digital agencies? Then continue reading this article to get an idea about digital agency image editing.

What is a Digital Agency?

A digital agency is a business that handles one or more from marketing, advertising, public relations, branding, and media. Individuals, small and medium businesses (SMBs), and large enterprises all benefit from working with digital agencies to help with marketing, design, and consulting. Digital agency photo retouching is important for all types of agencies.

Why is Photo Editing Important for a Digital Agency?

A digital agency works with the creative side of a business’s marketing and communications. Therefore, digital agencies deal with images of all kinds. 

Digital agencies provide services like: 

  • Website Design
  • Content Marketing
  • Social Media Marketing, and more. 

A digital agency requires photo editing to create unique, attention-grabbing images that help its clients stand out. 

Benefits of Photo Editing for a Digital Agency

A digital agency benefits from editing its photos. Some of the many benefits of digital agency photo retouching include:

  • Improve the visual impact of images.
  • Build a consistent and professional representation of the brand.
  • Increase client satisfaction with polished and high-quality images.
  • Get enhanced user engagement through visually appealing images.
  • Have the ability to manipulate images to meet specific client requirements.
  • Reduce the time and cost needed for photo shoots by editing existing images.
  • Have better versatility by reusing one photo across multiple platforms (by changing resolution).

Types of Digital Agencies That Need Photo Editing

Are you interested in knowing the various digital agencies needing professional image editing? Contrary to what you may think, all digital agencies require photo editing to help their clients stand out. 

The following types of digital agencies benefit from professional photo editing services:

  • Media Agency
  • Creative Agency
  • Branding Agency
  • Marketing Agency
  • Advertising Agency
  • Public Relations Agency

Media Agency

A media agency markets on various “channels” or media outlets on behalf of another company. Therefore, a media agency needs expert photo editors to ensure the images they output are high quality.

For example, a traditional media agency works with billboards, newspapers, and television. Any images they display on these mediums need to be professionally edited, as millions will see them of people. 

A media agency can edit the photos in-house or outsource photo editing to a third party. 

Creative Agency

A creative agency handles any creative task required for the client. Not every creative work requires images, of course. But those tasks which depend on professional photography will benefit from photo editing. 

A creative agency has many designers and strategists to take care of clients. They can either do the editing themselves or use an external photo editing company

Branding Agency

A branding agency specializes in creating and launching brands and helping existing brands “re-brand.” 

Branding is crucial to making consumers remember a business. So, branding agencies help produce the materials and campaigns that help companies to reach their goals. 

Professional branding includes photo editing to make the branding materials memorable and ensure it follows the winning strategy. 

Marketing Agency

A marketing agency helps businesses with one or more areas of marketing. For example, a marketing agency offers website design and development, social media marketing and management, and content marketing. 

Many of the marketing services an agency provides require professional image editing. For example, social media marketing requires posting about a business’s culture, products, services, and more. Professionally editing the marketing content helps increase effectiveness. 

Marketing agencies can perform the image post-production themselves or hire a photo retouching company to offload some tasks.

Advertising Agency

An advertising agency designs, implements, and monitors advertising campaigns on behalf of businesses. It is similar to a marketing agency, so they are sometimes called marketing and advertising agencies. 

Any image material from the advertising agency needs to be professionally edited and retouched. High-quality images go a long way in achieving an advertising agency’s goals. 

Need Professional Advertising Design?

Public Relations Agency

A public relations (PR) agency promotes businesses or individuals via editorial coverage. They need to select the appropriate materials for publication in various media. 

For example, a PR agency publishes stories for magazines, newspapers (online and offline), and television. In that case, a PR agency may work with photo editors to design and edit the press materials. 

History of the Digital Agency

An “agency” is a business that provides a type of service. Before the computer, agencies provided all types of services, from marketing to law. 

The rise of digital agencies began with the popularity of the Internet. Early digital agencies focused on website design and development. Over the years, digital agencies expanded their offerings to include eCommerce, search engine optimization (SEO), and digital marketing. 

Nowadays, digital agency offers a broader range of services, including content creation, social media management, and app development. Thus, digital agencies play a crucial role in helping businesses navigate the digital landscape and achieve their goals online.

What is the Future of Photo Editing for Digital Agency?

Digital agencies deal with many clients simultaneously. Also, the number of images to edit is rising dramatically. As a result, digital agencies of the future will increasingly rely more on emerging technologies like Artificial Intelligence (AI)

AI-based photo editors will handle basic to advanced tasks like color correction, batch editing, and more. Digital agencies will be able to leverage AI tools to create images in a fraction of the time, increasing their efficiency and productivity.

A digital agency must keep up with the latest trends. Therefore, trendy photos will have a better chance of being shared. The digital agency trends are followed by all types of businesses.

Some of the photo editing trends applied by digital agencies:

  • RAW Unedited Images
  • Creating Branded Photos
  • Editing photos with a focus on social impact 

Photo Editing Expertise of a Digital Agency

How can a digital agency help with photo editing? 

A digital agency provides the following photo editing expertise:

  • Helping Select the Best Photos for the Desired Purpose. 
  • Batch Editing for Hundreds of Photos.
  • Image Optimization for Various Online Channels (Social Media, Website, Print, etc.). 

Photo Editing Tools for Digital Agencies

Digital agencies use a wide range of photo editing software, apps, and online photo editors. Sometimes, simple photo editors can do the job. However, for more advanced photo editing, powerful desktop software is preferred. Digital agency photo editing tools are important to complete tasks effectively. 

Here are some popular photo editing tools used by digital agencies:

  • Adobe Photoshop
  • Adobe Lightroom
  • Canva
  • GIMP
  • Inkscape
  • PicMonkey
  • Fotor
  • Affinity Photo
  • CorelDRAW
  • Pixelmator

How Do Digital Agencies Edit Photos?

Digital agencies edit their photos using photo editing software available to all. However, they are more skilled than the average photographer as agencies must output photos in large numbers. 

Step-by-Step Photo Editing Process

The basic steps described below are required for every photo an agency gets. Follow these six steps for even the most basic photo. 

  • Import the photo into the image editing software.
  • Adjust the exposure, color balance, brightness, and contrast.
  • Crop and resize the image.
  • Remove unwanted elements or blemishes.
  • Add special effects, filters, and text.
  • Save and export the edited image.


In conclusion, photo editing is essential to a digital agency’s daily operations. Regardless of agency type (media, creative, marketing, advertising, etc.), image editing helps satisfactory output photos that clients appreciate.  

Good photo editing will help increase your clients’ visibility and ultimately grow sales.

I hope you enjoyed reading this article! I’ve tried to cover as many points about photo editing for digital agencies as possible. 

Digital Agency Photo Editing FAQs

Frequently Asked Questions (FAQs) about Photo Editing for Digital Agencies. If you have further questions, please leave a comment.

Do all types of digital agencies need photo editing?

Yes, all digital agencies require photo editing. However, some may require fewer (for example, a PR agency needs fewer photos than a marketing agency).

Should I hire a photo editor for my agency?

Yes, you should! In-house photo editors can work wonders in making high-quality materials that your clients will love. However, an external provider is a better choice if you have too many images to edit.

What tools do digital agencies use to edit photos?

The most common digital agency photo retouching tools are Adobe Photoshop and Lightroom. A digital agency does not require any other software if they have experts skilled in Photoshop.

How much does a digital agency charge for photo editing?

A digital agency is not a photo editing company. Instead, they edit photos concerning your marketing, advertising, or branding efforts. So the cost of photo editing will be included in the package you take from the digital agency. Work with an image editing company if you require just photo editing services.

This page was last edited on 31 January 2023, at 9:33 am