In the realm of Instagram, where visuals reign supreme, having stunning and cohesive photo edits can make all the difference in attracting followers and engaging your audience. Instagram presets offer a convenient way to achieve a consistent and eye-catching aesthetic for your feed, without the hassle of manual editing for each photo. In this guide, we’ll explore everything you need to know about using free Instagram presets, including how to find and use them effectively, tips for customization, and top recommendations.

What Are Instagram Presets?

Instagram presets are pre-defined editing settings that can be applied to your photos with just a few clicks, using photo editing apps like Adobe Lightroom, Lightroom Mobile, or various mobile editing apps. These presets are designed to enhance the colors, tones, and overall aesthetics of your photos, helping you achieve a cohesive and visually appealing feed.

Benefits of Using Instagram Presets

  1. Consistency: By applying the same preset to all your photos, you can maintain a consistent look and feel across your Instagram feed, creating a cohesive and professional appearance.
  2. Time-Saving: Presets streamline the editing process, allowing you to achieve polished edits in seconds, rather than spending minutes adjusting settings manually for each photo.
  3. Professional Quality: Many Instagram presets are created by professional photographers and influencers, ensuring high-quality edits that will make your photos stand out on your feed.

How to Find Free Instagram Presets?

  1. Online Marketplaces: Websites like Gumroad, Etsy, and Creative Market often offer free presets created by photographers and influencers. Simply search for “free Instagram presets” to find a variety of options.
  2. Social Media: Many photographers and influencers share free presets on their blogs or social media profiles. Keep an eye out for announcements or giveaways, and don’t hesitate to ask for recommendations from your favorite creators.
  3. Photography Blogs: Some photography blogs and websites offer free preset packs as part of their content offerings. Look for blogs that specialize in editing tutorials or resources for Instagrammers.

Tips for Using Free Instagram Presets

  1. Experiment with Different Presets: Don’t be afraid to try out multiple presets to find the one that best suits your style and aesthetic. Each preset may produce slightly different results, so experimenting is key.
  2. Adjust Settings as Needed: While presets provide a great starting point, you may need to make additional adjustments to fine-tune the edit for each photo. Play around with settings like exposure, contrast, and saturation to achieve the perfect look.
  3. Customize to Your Brand: If you’re using Instagram for business or branding purposes, consider customizing the preset to align with your brand colors and aesthetic. This will help create a cohesive and recognizable feed.

Top Free Instagram Presets

  1. VSCO: VSCO offers a variety of free preset packs for both mobile and desktop editing, ranging from subtle film-inspired looks to bold and vibrant edits.
  2. PresetLove: PresetLove provides a collection of free Lightroom presets that are perfect for enhancing your Instagram photos. From bright and airy to moody and dramatic, there’s something for every style.
  3. FilterGrade: FilterGrade offers a selection of free Lightroom presets and mobile presets designed by professional photographers. Whether you prefer clean and minimal edits or colorful and bold effects, FilterGrade has you covered.


Can I use Instagram presets on my mobile device?
Yes, many Instagram presets are compatible with mobile editing apps like Adobe Lightroom Mobile or various photo editing apps available on the App Store or Google Play Store.

Are free Instagram presets as good as paid ones?
While paid presets may offer more features and customization options, there are plenty of high-quality free presets available that can produce stunning results for your Instagram feed.

How do I install and use Instagram presets?
Installing and using Instagram presets typically involves downloading the preset file, importing it into your photo editing app, and applying the preset to your photos with a single click.

Can I customize free Instagram presets to suit my style?
Yes, most Instagram presets can be customized to some extent, allowing you to adjust settings like exposure, contrast, and color temperature to achieve the desired look.

Are there specific presets for different types of photography (e.g., portraits, landscapes)?
Yes, many preset creators offer specialized packs designed for specific types of photography, such as portraits, landscapes, or food photography.


Free Instagram presets offer a convenient and cost-effective way to enhance your photos and create a visually stunning feed that stands out on the platform. By experimenting with different presets, customizing settings, and staying true to your brand aesthetic, you can elevate your Instagram presence and attract more followers and engagement. Whether you’re a seasoned influencer or just starting out, incorporating free presets into your editing workflow can help you achieve professional-quality edits with ease.

This page was last edited on 7 May 2024, at 2:06 pm