Fashion photography plays a crucial role in the e-commerce industry, allowing brands to showcase their products effectively. Among various techniques used, ghost mannequin fashion has emerged as a popular choice. This guide delves into the intricacies of ghost mannequin photography, exploring its benefits, process, and best practices. Whether you’re a photographer, a brand, or just someone interested in fashion, this comprehensive article will provide you with all the information you need.

What is Ghost Mannequin Fashion?

Ghost mannequin fashion, also known as invisible mannequin photography, involves photographing apparel on mannequins and then editing out the mannequin in post-production. This technique gives the clothing a 3D, hollow look, as if it’s being worn by an invisible person. This method enhances the visual appeal of the garments, providing a realistic representation without the distraction of a mannequin or model.

Benefits of Ghost Mannequin Photography

Enhanced Product Presentation

Ghost mannequin photography allows for a clean, focused presentation of the apparel, highlighting its fit and details.


Using ghost mannequins can be more cost-effective than hiring models for every photoshoot, reducing long-term expenses for brands.

Consistent Branding

Maintaining consistency across product images is easier with ghost mannequins, ensuring a cohesive look on e-commerce platforms.

How to Create Ghost Mannequin Photos

Equipment Needed

  • Camera: A high-resolution DSLR or mirrorless camera.
  • Tripod: To keep the camera steady and maintain consistent framing.
  • Mannequin: A removable-neck mannequin works best for this technique.
  • Lighting: Softbox lights or ring lights for even illumination.
  • Editing Software: Adobe Photoshop or similar software for post-processing.

Step-by-Step Process

  1. Prepare the Mannequin: Dress the mannequin with the apparel, ensuring it fits well and looks natural.
  2. Set Up the Camera and Lighting: Position the camera on the tripod and arrange the lights to eliminate shadows.
  3. Photograph the Front: Take multiple shots of the front of the garment, ensuring all details are captured.
  4. Photograph the Back and Inside: Remove the garment, turn it inside out, and photograph the inner labels and tags. These images will be used for the final composite.
  5. Editing: Use Photoshop to merge the images, removing the mannequin to create the ghost effect.

Tips for Perfect Ghost Mannequin Photos

  • Ensure Proper Lighting: Even, soft lighting minimizes shadows and highlights the garment’s features.
  • Attention to Detail: Pay attention to the garment’s shape, ensuring it looks natural and well-fitted on the mannequin.
  • Post-Processing Skills: Proficiency in photo editing software is essential for seamless ghost mannequin effects.

Common Challenges and Solutions

Wrinkled Garments

Wrinkles can detract from the professional look. Use a steamer to smooth out the fabric before photographing.

Inconsistent Lighting

Inconsistent lighting can create unwanted shadows and highlights. Use diffused lighting to achieve even illumination.

Difficult Garments

Some garments, like those with complex structures or accessories, may require additional post-processing work. Practice and experience will help in handling these challenges efficiently.

FAQs About Ghost Mannequin Fashion

What is the advantage of ghost mannequin photography over flat lay?

Ghost mannequin photography provides a 3D perspective, showcasing the garment’s fit and shape better than flat lay photography.

How much does it cost to create ghost mannequin photos?

The cost varies based on the photographer’s rates and the complexity of the garments. However, it is generally more cost-effective than using live models.

Can ghost mannequin photography be used for all types of clothing?

Yes, but it works best for structured garments like shirts, jackets, and dresses. Loose or stretchy garments may require additional adjustments.

How long does it take to edit ghost mannequin photos?

The editing time depends on the complexity of the garment and the photographer’s skill level. On average, it can take anywhere from 30 minutes to a few hours per image.


Ghost mannequin fashion is a powerful technique for e-commerce brands looking to showcase their apparel in a professional, appealing manner. By eliminating distractions and focusing on the garment, ghost mannequin photography enhances the shopping experience for customers. With the right equipment, skills, and attention to detail, anyone can master this technique and elevate their fashion photography. Whether you’re a seasoned photographer or a brand new to the concept, this guide provides all the insights you need to get started and excel in ghost mannequin fashion.

For further inquiries or professional assistance, don’t hesitate to contact a specialized ghost mannequin photographer. Elevate your fashion brand with stunning, high-quality images that captivate and convert.

This page was last edited on 7 July 2024, at 4:34 pm